Thinking out loud.

Raw takes on entrepreneurship, AI, investing, and building businesses in 2026. No fluff - just what I'm seeing, learning, and doing.

Evan and his grandfather at the first Celltronix office
Entrepreneurship

What My Grandfather Taught Me About Building Something Real

My grandfather never gave me a business playbook. What he gave me was the belief that building something real means doing the invisible work first.

The Versace Mansion on Ocean Drive
AI & Tech

How I Used AI to Uncover My Family's Hidden History

Two discoveries I almost never made - a family property sold to Gianni Versace and a branch erased by the Holocaust. How AI changed what's possible in genealogy.

Borenstein Family Wiki  -  Migration routes tracked across 9 countries
AI & Tech

How I Built a Family Wiki With AI

144 people, 119 documents, 9 countries. How I used AI to turn scattered family research into a living, searchable family wiki - and why every family should have one.

Evan and Sage at Legoland
Entrepreneurship

What I Learned From 5 Years of Being a Dad

Being a dad changes how you think about time. Five years of fatherhood and what it taught me about leverage, presence, and what's actually worth building.

Evan Ross  -  Investing
Investing

The 18-Year Investment Horizon

The math changes when you have kids. Why we build wealth differently for parents at Highland Private Office.

Evan Ross and the Celltronix team outside a Metro by T-Mobile store
Entrepreneurship

What Building Celltronix Taught Me About Operating Under Pressure

Running a multi-location authorized retail business taught me more about leadership and pressure than anything else. Here's what I took away.

Celltronix Black Friday
Entrepreneurship

How I Built and Exited Celltronix

A founder story about pressure, people, payroll, and building a $25M company in the real world. What the trenches actually taught me.

Evan Ross
AI & Business

Why I Started Naveron AI

The problem I couldn't ignore, what Naveron actually does, and why I'm building it the way I am.

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AI & Business

Why Every Small Business Owner Needs an AI Strategy - Right Now

The window to gain a real competitive advantage with AI is closing faster than most people realize. Here's what I'm seeing on the ground with businesses I advise, what's working, what's overhyped, and exactly what to do about it before your competitors do.

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Entrepreneurship

What Building Celltronix Taught Me About Operating Under Pressure

The lessons from the trenches that no MBA teaches you - managing people, cash flow crises, and the decisions that define a company.

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Investing

How I Evaluate Small Business Investment Opportunities

The exact framework I use to decide whether to write a check - or walk away. What I look for, what kills deals, and what most investors miss.

Tools & Ops

The AI Stack I Actually Use to Run My Business in 2026

No fluff. Just the tools, the workflows, and what actually saves me hours every week. Including what I've tried and killed.

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Entrepreneurship

Why I Left a Successful Business to Start Over (And Would Do It Again)

The untold story behind transitioning from Celltronix to Highland Private Office - and what the leap taught me about identity, risk, and momentum.