Evan Ross
Evan Ross
Florida-Based · Entrepreneur · Advisor · Investor

I build companies.
I scale what works.

Serial entrepreneur with a proven exit. I founded Celltronix in 2010 and grew it from zero to $25M in annual revenue and 120 employees across three states, then sold it. Now I run Highland Private Office and Naveron AI, advise owners, and invest in Central Florida businesses where I can add real operator value.

$25M
Annual Revenue Built
120+
Employees Led
2
Active Companies
1
Exit

A track record built on execution, not just ideas.

I've spent decades in the trenches: founding companies, learning hard lessons, winning big, and doing it all over again. From running a consumer electronics retail chain to building private office infrastructure and putting AI to work in real businesses, I bring operator experience to everything I touch.

Today I run Highland Private Office, an advisory firm in Winter Park that works with business owners and the families who own them, and Naveron AI, where I help businesses implement artificial intelligence to transform their operations. I work with founders and small business owners who want to grow smarter, not just harder.

Based inWinter Park, Florida
Working withOwners, founders, and the families behind them
AvailabilityTaking new advisory and investment conversations
Start a Conversation →
Career Timeline
2010 to exit · Founder
Celltronix, Inc.
Built a consumer electronics retailer from zero to $25M in annual revenue and 120 employees across three states, then sold it.
Now · Founder
Highland Private Office
Advisory firm for business owners and the families who own them: consulting, M&A, mediation, and private office coordination.
Now · Founder
Naveron AI
AI consulting and automation for small and mid-size businesses, plus the web design work that brings the leads in.
Now · Partner & Investor
Lenox Transport
Central Florida chauffeured transportation company. Capital and operating help alongside the owning family.
Published Author
AI Revolution for Small Business
A practical guide to transforming your operations with AI, available on Amazon
↗

The companies I've built, run, and backed.

Active · Founder
Highland Private Office
highlandprivateoffice.com ↗

An advisory firm in Winter Park, Florida for business owners and the families who own them: consulting, M&A, mediation, and private office coordination, backed by operator experience rather than theory.

Consulting M&A Mediation
Active · Founder
Naveron AI
naveron.ai ↗

AI consulting for businesses ready to move beyond the hype. Naveron helps small and mid-size companies implement artificial intelligence in ways that actually improve operations, efficiency, and outcomes.

AI Consulting Automation SMB
Active · Partner & Investor
Lenox Transport

A Central Florida chauffeured transportation company. I came in as a partner and investor alongside the owning family, bringing capital and hands-on operating help to a business that runs on logistics, service, and trust.

Transportation Family-Owned Operations
Active · Founder
Orlando Transportation Guide
orlandotransportationguide.com ↗

An independent guide to every way of getting around Orlando: airport transfers, rideshare, private drivers, shuttles, and the I-Ride Trolley. Built for visitors who want straight answers before they land.

Media Travel Orlando
Advisor · In Diligence
Downtown Orlando Hospitality Concept

A hi-fi café, natural wine bar, and members club in downtown Orlando, built as a brand rather than a single location. I'm advising the founder on the numbers, the lease, and the entity structure while evaluating an investment.

Hospitality Brand Orlando
Advisory
South Florida Shade Company

An established shade and outdoor products business whose owner wants an operator in his corner: a sounding board for strategy, growth, and the decisions that don't have an obvious answer.

Owner Advisory Home & Outdoor South Florida
Sold · Founder
Celltronix, Inc.

Founded and scaled a consumer electronics retailer from scratch to $25M in annual revenue and 120 employees across three states, then sold it. The source of every hard-won lesson applied to the ventures since.

Consumer Electronics Retail Exit
See the full ecosystem — how all the companies connect →

How I work with founders & businesses.

Whether you need strategic advice, a hands-on partner, or someone who understands both the human side of business and where technology is headed — I've been there.

Business Consulting

Practical, no-nonsense advice for small business owners who want to grow, fix problems, or make smarter decisions. I've built real companies — I don't just theorize.

  • Operations & process improvement
  • Growth strategy & execution
  • Revenue & monetization review
  • Team structure & leadership
AI Consulting

I help businesses understand, adopt, and profit from AI — without the hype or confusion. From identifying the right tools to deploying actual workflows, I bring a founder's lens to AI strategy.

  • AI readiness assessment
  • Tool selection & integration
  • Automation workflow design
  • AI-first business model advisory
Strategic Partnerships

For the right opportunities, I engage as a fractional advisor, investor, or operating partner. If you're building something real, let's have a conversation.

  • Fractional C-suite advisory
  • Equity-based engagement
  • Business investment (minority)
  • Co-founder exploration

I back founders who execute.

I invest in small businesses and early-stage ventures where my experience as an operator adds real value beyond capital. I'm not a passive investor — when I back something, I'm in it.

01
Real Businesses Revenue-generating or clear path to profitability. No pure speculation.
02
Operator-Founders I back people who do the work, not just pitch the idea.
03
AI-Adjacent Opportunities Businesses where applied AI creates an unfair competitive advantage.
04
Florida & Remote-First Strong preference for Florida-based companies or location-agnostic models.
Evan Ross at an investor conference
"The best investments I've made weren't about picking the right sector — they were about betting on the right person at the right moment."
If you're building something real and looking for a partner who's been in the trenches, let's talk. I move fast when the fit is right.
Send Me a Deal Memo →

Opens an email with the six things I need to say yes or no quickly. I reply to every deal memo within 48 hours.

What goes in a deal memo
  1. The company and what it does
  2. Stage and current revenue
  3. What you're raising or selling, and the terms
  4. Why me specifically, beyond the check
  5. A link to the deck or the site
  6. The one thing you're worried I'll ask

Thinking out loud.

Raw takes on entrepreneurship, AI, investing, and building businesses in 2026.

Entrepreneurship October 2026

I Was Managing the Company, Not Running It

Managing is responding to the company that already exists. Running it is deciding what it becomes. Somewhere on the way to 120 employees I stopped doing the second one, and the calendar knew before I did.

Read Post →
AI & Tech September 2026

I Said 2027. It Showed Up This Week.

In March I put mainstream AI agents two years out. Meta just shipped one with a free tier. Here is what I got wrong about the timeline, and what it changes for anyone running a business.

Read Post →
Entrepreneurship August 2026

Your Business Is Only as Big as What You Wrote Down

The ceiling on most small businesses isn't capital or talent. It's that the operating knowledge lives in one person's head, which makes that person the bottleneck. Here's the test I use and where to start.

Read Post →
Entrepreneurship March 2026

What Building Celltronix Taught Me About Operating Under Pressure

Running a multi-location business taught me more about leadership and pressure than anything else. Here's what I actually learned.

Read Post →
View All Posts →

Where I share what I'm building.

Real-time thoughts on AI, entrepreneurship, and business — follow along on X and LinkedIn.

Let's work together.

Whether you're a founder looking for an advisor, a business that needs strategic consulting, or you have a deal that fits my thesis — the first conversation is always free. I respond within 24 hours.

For consulting & advisory
Email for Work →
For investment opportunities
Send a Deal Memo →
Highland Private Office
Visit Highland →