Thinking out loud.

Raw takes on entrepreneurship, AI, investing, and building businesses in 2026. No fluff — just what I'm seeing, learning, and doing.

Evan and Sage at Legoland
Entrepreneurship

What I Learned From 5 Years of Being a Dad

Being a dad changes how you think about time. Five years of fatherhood and what it taught me about leverage, presence, and what's actually worth building.

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How I Used AI to Uncover My Family's Hidden History

Two discoveries I almost never made - a family property sold to Gianni Versace and a branch erased by the Holocaust. How AI changed what's possible in genealogy.

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How I Built a Family Wiki With AI

144 people, 119 documents, 9 countries. How I used AI to turn scattered family research into a living, searchable family wiki - and why every family should have one.

Evan Ross — Investing
Investing

The 18-Year Investment Horizon

The math changes when you have kids. Why we build wealth differently for parents at Highland Private Office.

Evan Ross and the Celltronix team outside a Metro by T-Mobile store
Entrepreneurship

What Building Celltronix Taught Me About Operating Under Pressure

Running a multi-location authorized retail business taught me more about leadership and pressure than anything else. Here's what I took away.

Celltronix Black Friday
Entrepreneurship

How I Built and Exited Celltronix

A founder story about pressure, people, payroll, and building a $25M company in the real world. What the trenches actually taught me.

Evan Ross
AI & Business

Why I Started Naveron AI

The problem I couldn't ignore, what Naveron actually does, and why I'm building it the way I am.