Thinking out loud.

Raw takes on entrepreneurship, AI, investing, and building businesses in 2026. No fluff, just what I'm seeing, learning, and doing.

Evan Ross featured in Orlando Voyager
Press & Media

Featured in Orlando Voyager: Highland's Story, In My Own Words

Orlando Voyager just published a feature on Highland Private Office. The interview covers Celltronix, the COVID stretch, why I built Highland the way I did, and how I think about risk.

Evan Ross on why your W-2 is your riskiest asset
Investing

Your W-2 Is the Riskiest Asset You Own

Most people treat their job as the safe part of their financial life. It's the most concentrated, illiquid, undiversified position they have. Here's how to price it like an analyst.

Evan and Sage at Legoland
Entrepreneurship

What I Learned From 5 Years of Being a Dad

Being a dad changes how you think about time. Five years of fatherhood and what it taught me about leverage, presence, and what's actually worth building.

๐Ÿงฌ

Part 1: How I Used AI to Uncover My Family's Hidden History

The discoveries. A family property sold to Gianni Versace, a branch erased by the Holocaust, and the AI tools that surfaced both. Part 1 of a 2-part series on AI-powered genealogy.

๐Ÿ“š

Part 2: How I Built a Family Wiki With AI

The build. 144 people, 119 documents, 9 countries, turned into a living, searchable family wiki in three weeks. The seven sections, the tech stack, and how anyone can do this.

Evan Ross, Investing
Investing

The 18-Year Investment Horizon

The math changes when you have kids. Why we build wealth differently for parents at Highland Private Office.

Evan Ross and the Celltronix team outside a Metro by T-Mobile store
Entrepreneurship

What Building Celltronix Taught Me About Operating Under Pressure

Running a multi-location authorized retail business taught me more about leadership and pressure than anything else. Here's what I took away.

Celltronix Black Friday
Entrepreneurship

How I Built and Exited Celltronix

A founder story about pressure, people, payroll, and building a $25M company in the real world. What the trenches actually taught me.

Evan Ross
AI & Business

Why I Started Naveron AI

The problem I couldn't ignore, what Naveron actually does, and why I'm building it the way I am.