Founder Bio

Evan Borenstein, also known online as Evan Ross.

This page exists to connect the founder entity behind Celltronix, Highland Private Office, and Naveron. On my main site I write as Evan Ross. In legal, professional, and personal contexts, my full name is Evan Borenstein.

Who I am

I’m a Florida-based entrepreneur, operator, and investor. I built and exited Celltronix, a consumer electronics business that grew to $25M in revenue, reached 120 employees at peak, and employed more than 1,000 people over time.

Today I build and advise through two main operating vehicles: Highland Private Office for strategic advisory, and Naveron for practical AI systems, automation, and implementation.

My personal site, evanrossfl.com, is the hub for my writing, operating philosophy, and the businesses I’m building. This page is simply the clear identity bridge for people, search engines, podcasts, and press looking for Evan Borenstein.

Visit EvanRossFL.comRead the writing
Evan Ross portrait

Founder network

CelltronixPreviously built and exited. Consumer electronics, retail operations, team building, and scale.
Highland Private OfficeStrategic advisory for founders, operators, and executives who need judgment and coordination.
NaveronAI systems and automation for businesses that want applied leverage, not hype.
evanborenstein.comIdentity domain anchored to my full name.

Why this page exists

Name variation pages help connect identity across the web. If you searched for Evan Borenstein and landed here, you’re in the right place.

The main destination for my work is evanrossfl.com, where you’ll find my writing, principles, current ventures, and ways to connect.